Internet Use for Home Buyers

Internet & Real Estate Agents: Some Things Change, Others Remain the Same


According to Science Journal, the internet took over multichannel global communications almost instantaneously, transmitting one percent of information in 1993, 51 percent by 2000, and 97 percent by 2007.[1] The internet’s prominence in the real estate industry has a similar progression.

The National Association of REALTORS® has tracked home buyers and sellers’ use of the internet in the home search process since 1995. As one would expect, the use of the internet grew with time. According to NAR’s Home Buyers and Sellers Report, only two percent of buyers and sellers used the internet in their home search in 1995. That number grew to 92 percent by 2015.

Internet UseWhile the use of the internet has grown over the last 20+ years, some things in the real estate business have not changed so drastically. Namely, home buyers predominantly use a real estate agent for the purchase of their home. In 2005, 77 percent of home buyers worked with an agent to purchase their home.

In 2015, buyers worked with an agent as the dominant purchase method, albeit going up a few points to 87 percent of home buyers. There is no argument that internet provides a valuable resource to home buyers. However, agents remain essential to helping buyers through the process, finding the right home, and ultimately closing the deal.

agent help*From 1995 to 2005, the NAR Home Buyers and Sellers Report was published every other year (1995, 1997, 1999, 2001, 2003, and 2005). There is no data for 2000. After 2005, it was published every year.


Bottom Line: If you are shopping for a real estate agent (either buying or selling a home), it is absolutely critical that they understand and use the power of the internet for your Advantage (punny, right?).
With 92% of home buyers using the internet and web searches to assist in finding a home, if your home is not online, you’re missing out in a HUGE way!
(813) 489-9789

Zach@ZachKidd.com

Your Florida Suncoast Realtor®, serving Dunedin, Gulfport, South Pasadena, St. Petersburg, St. Pete Beach, Treasure Island, and nearby areas.

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