My Pet Peeves in Real Estate Marketing

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I collect my pet peeves.

Why?

So I remember what I hate, and can avoid that for my clients.

Scratch your own itch, right?

 

Why some people call themselves “professionals” yet provide this level of service is beyond me.

These are, in some cases, real-world examples.  Redacted when necessary to provide anonymity to the guilty parties.

Yes, there are few amateurs thrown in for good measure.

Further proof that, in most cases, hiring an amateur (including yourself!) is too expensive.

Pet Peeve #1

A Drive-By Listing Photo

Really?!?

You really “phoned” that in, didn’t you?

Double-bonus points, because it includes the car’s side-view mirror.

How hard is it to stop the car, get out, take five photos, and get back in?

Florida can be hot, and I want my air conditioning as much as the next person.

But at least stick your arms another 3 inches out of the car!

Even in a war-zone of a neighborhood, you can do better.

Pet Peeve #2

Amateur Photography

"I have a complete photography studio in my pocket."
“I have a complete photography studio in my pocket.”

I will happily admit that if you give a professional photographer a cell phone, they’ll take amazing shots.

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If you’re not a professional photographer,

especially if you’re listing a million dollar property…

HIRE SOMEONE!

There are some phenomenal photographers that do outstanding work for a bargain price.

We Real Estate Agents are forever telling For Sale By Owner (FSBO) properties that they need to hire a professional,

yet so many agents refuse to do that with photographers!

fsbo-sign2

Pet Peeve #3

A “One Liner” Listing Description

Spend a few weeks looking at online listings for homes, and you will eventually see something like this:

Ya' don't say?!?
Ya’ don’t say?!?

LAME!!!

Double bonus-points if it’s misspelled!

“Owner says saile”

 

Here’s a dose of common sense.

If you are a licensed agent and have a contract with the sellers,

and you’re putting a home on the internet for sale,

the owners probably want to sell it.

 

You can do better.

Even if it’s your first day in real estate.

Pet Peeve #4

“I can sell it in the Classified Ads.”

1983 called.

They want their marketing strategy back.

classifiedads

These days, if it ain’t on the internet it simply doesn’t exist.

If that’s outside of an agent’s wheelhouse

FIND A DIFFERENT AGENT!

And yes, there are clients who refuse to have their listing put on the internet.

Guess who won’t work with them?

That’s right. I won’t.

Pet Peeve #5

An Agent with an “@aol.com” e-mail address

2000px-America_Online_logo

1993 called, they want their technology back.

Seriously, even a “@gmail.com” address is okay now.

And it’s free.

Or maybe pay a couple of bucks per year, and get a personally branded e-mail account.

You know, like: Zach@ZachKidd.com

Get with the times.

While we’re on the topic of using outdated technologies…

Back To The Future II got it wrong

No one faxes now.

No one.

And having that on your business card?!?

fax

Ready to hire someone who “gets it”?

Hit that “Contact Me” button, or reach out via phone, text, or e-mail.

 

(813) 489-9789

Zach@ZachKidd.com

The Veteran Realtor®. Get my digital business card for free - click here.

Serving the Florida Suncoast, including Dunedin, Gulfport, South Pasadena, St. Petersburg, St. Pete Beach, Treasure Island, and nearby areas.