Written by Did you know…? 94% of home buyers start their search on the internet – FIRST. While mobile search for homes hasn’t quite caught up to the desktop searches, it’s growing by leaps and bounds – an astounding 36% year-over-year and climbing.
If your property isn’t marketed effectively on the internet, you’re missing out on, well, pretty much everything.
My listings are uploaded not only to the Multiple Listing Service (MLS), but also to 1000’s of websites, including my own. This includes pushing out to mobile apps such Realtor.com. Without getting too technical, the more sites that have your listing, the more eyes can see it, share it, and interact with the content. This means casting a wide net, which should result in more motivated buyers seeing your listing.
I’m also a big fan of promoting listings via social media, because it literally puts your home’s information into a potential buyer’s hands. It is targeted, meaningful, relevant, detailed, available, and can be easily tracked and tested for maximum effectiveness.
Ponder for a moment a person viewing Facebook on their cell phone, seeing your home, and deciding they might be interested. There is no barrier, no hesitation, just a text, call, or e-mail immediately. Even better, they can easily share it with potentially interested friends or family in seconds, for free, regardless of their locations.
“Oh, you know who would love this house? Aunt Sally in Tulsa. I’ll tag her. Done.”
That’s a marketing powerhouse!
If you are interviewing Real Estate Agents, make sure you ask about their internet and mobile platform marketing strategies.
Refuse to settle for the old “I can sell it in the classified ads” approach.
In this day and age, it’s a fatally flawed strategy.
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