Revamp this. It’s the same as NAR Clear Cooperation Policy.
What’s Going On?
Zillow instituted new standards for accepting Listings. Read More Here.
Generally, it’s not a big problem.
But it is important to know about it, because we (probably) want to comply with this.
And it means a bit more burden on us and our workload.
What’s the Big Deal?
We want your listing to get MAXIMUM attention, right?
Well, Zillow just made it more difficult to use their platform, placing requirements on our time frames and processes.
We have just ONE DAY from any public marketing to go Live on the MLS.
Or else.
Specifically,
“Publicly marketed listings should be entered in the MLS within one business day and available to be published on Zillow as well as other sites that receive MLS feeds so it is viewable to all buyers and participants in the market. Listings that don’t align with these standards won’t be published on Zillow or Trulia for the life of the listing agreement or any subsequent listing agreement between that broker and seller.”
And once our choice is made, we can’t change it later!
But I don’t work for Zillow, and neither do you.
More Info
We have the option to either comply with, or ignore, their requirements.
Generally speaking, with the workflow that I have set up, we should be okay.
But it’s entirely up to you:
Do we want to make sure your Listing is Zillow-Approved?
Pros & Cons
Cons:
Personally, I believe Zillow is overstepping their boundaries.
They don’t have a great track record for accuracy of data, terrible Zestimates, and rumors of some completely fraudulent listings. (Yeah, I said that.)
If enough of us say, “No Way”, the entire company folds. I’m okay with that.
Pros:
But they are LARGE, and they are usually people’s first choice in shopping for homes online.
Hell, even I use them sometimes when the MLS fails me.
So it’s a big audience that we don’t want to ignore.