Podcast Onboarding
Great resources for what to expect as a guest on the podcast.
Have FUN!
We’re going to make this fun!
… and be informative
In. That. Order.
Be You!
Authenticity rules.
Relax, have a good time.
No sales pitches, please.
Make sure you like my Facebook pages as You, and as your business account, so I can tag you correctly.
https://www.facebook.com/zach.kidd.professional
https://www.facebook.com/Zach.Kidd.Agent
https://www.facebook.com/ARisingTidePodcast
And you can follow the YouTube Series here:
The Only Hardball Question
Lender Example:
Your Mom is moving to a different state
that you don’t service
and have no connections to anyone…
What would you tell her so she can find a great lender by herself?
How can she avoid a bad one?
What questions should she ask?
What process should she use?
FAQs
Time, money, and tech limitations.
Zoom is great resource, but the systems that I’m using give me a LOT more control and no time limitations.
That results in a much better quality production that I can customize if necessary.
That, and Zoom has a time limit of 40 minutes unless I move to a paid plan. And I’m a cheapskate!
I’m looking into other options, but of the two main contenders, neither has the full suite of what I want.
Is it live, or Memorex?
We can do either, but I like Live broadcasts. These are preferred by every social media platform over pre-recorded videos.
I also record these to be edited later and used in future content too. I will provide you with a copy via the Google Drive Folder as soon as possible.
Naturally, you are welcome to use the content too, on any platform you want!
What platform(s) will this be broadcast on?
I haven’t entirely decided yet. I’m leaning towards Twitch for Livestream, then publishing the final recording to other platforms later.
Can you add one of mine?
Probably not. The technical side is too complicated.
What about vertical video for TikTok, Instagram Reels, etc?
My streaming software is set to record both formats. I can stream in both, but it’s a challenge. For now, I’m sticking with landscape (horizontal) for streaming.
That said, I will be taking notes during the show when there’s a great moment, so I can go back into the recording of the vertical video and edit that for publication later.
What platforms will you publish the recording on?
Definitely YouTube for the full-length.
I will also publish these on my website too. This will probably be as a video, but also possibly audio, text, or a combination of those.
If you have a page on my website (and you should), I will be posting it there too.
I may edit a great clip and use it in a compilation later too.
The short-form (usually vertical) content I may use on any platform.
If you drop a 10 second WOW idea, yeah, it’s getting published everywhere.
In the near future I do plan on publishing to a traditional podcasting outlet in both video and audio forms. These may take additional editing, require multiple episodes uploaded to activate the channel, etc.
What Can I Use?
You are welcome to use anything we produce together!
In fact, I encourage it!
This is how we help each other grow.
Other Stuff:
Subtitles are automatically generated in the streaming software via Google’s service. It probably won’t be accurate, especially if you are using technical language (“escrow” probably will get picked up as “as crow”).
If there’s something that’s important to have correct on a recorded version, I’ll have to edit it manually later.
You’d probably do well to remind me.
Music:
It’s really tough to include any music. My intro and our coffee break sequences may have royalty-free music or a commercial license. And even TikTok has dinged me for music. This gets complicated quickly, depending on platform, etc.
Because of that, I won’t use any other music on the Live broadcast, but I may include some in the recorded / edited version, which is easier to manage based on what platform it will be uploaded to.
These are examples only! No need for a crib sheet. We’re just having a conversation in front of someone else.
Background
So before we dig into the content, let’s get to know you a little better.
Where are you from originally? Big picture background? (Ex: Joined the Air Force at 17, did 2 hitches, got out, shit went sideways, but I finally got here.)
Significant Other?
What about Pets? How many of what? Pictures!
What are some hobbies that are you into? (Bodybuilding, sailing, gaming, etc.)
Transition
So how did you get into (“Lending” is the example I’ll use)? Was that intentional, or something you slipped into sideways?
Establishing
This is part of my Lender Series, and
You’re a Mortgage Broker, correct?
Let’s break that down Barney Style for our first time viewers,
What are the different types of Institutional Lenders?
(Bank, MB, MLO)
And you’re a Mortgage Broker, so
You can shop all of the rates for customers, right?
What’s the benefit to using your services and company, rather than say a Bank?
How did you get into this?
How long have you been doing this for?
What else should people know about what you do?
Have you seen any slow down or uptick in the number of customers?
Why do you think that is? Seasonal? Market Cycle? Hurricane fears? Hatred of Snow?
Deep Stuff
Let’s get into more detail here.
What program or programs are you currently offering that you’re excited about?
What kind of qualifications would someone need?
What restrictions are on this program? Geographic, financial, job, etc.
If someone isn’t a great fit for this program, what other options would you suggest?
And you can handle those too, right? Or if not, do you have a recommendation you’d like to share?
What have your last few customers deals looked like?
Problems that you overcame?
Hardball
Let’s talk about how to find a fantastic lender:
If you had someone you loved that needed your services, but couldn’t use you or someone you could refer, what would you tell them to find someone else who is awesome? Pitfalls and recommendations!
Industry/Expertise
What’s one thing your business/successful venture did that you didn’t expect?
What is a common myth about your job or field of expertise?
What’s the biggest challenge you’re facing in your role/business/project right now and how are you tackling it?
What is the most important lesson you’ve learned over your career?
In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job?
What is one piece of advice you’d give to someone starting out in your career?
Who has been your most important professional mentor?
What’s one lesson your job has taught you that you think everyone should learn at some point in their life?
Did you always want to be a [insert profession here]?
What’s one thing about your job/field of expertise that almost no one agrees with you about?
What’s your favorite productivity hack for entrepreneurs?
At what time of day do you get your best work done?
What underrated tool(s) are indispensable for your job?
If you could start a business tomorrow, what would that business be?
What occupation (other than your own) would you like to try?
Great Closer Questions
What are three books or movies or podcasts you’d recommend to my audience and why?
What is your “Secret Weapon”? This can be a book, productivity hack, app, YouTube channel, email list, etc.
What’s one question you wish I’d asked you, and how would you have answered?
Do you have a side hustle you’d like to promote here?
Where can listeners find you online?
What’s the best way for someone to hire you?