The 2016 Member Profile provides data on drone usage within the Real Estate industry.  This question was added to the Survey in 2016, and provides information on current drone users and the optimism around drone usage in the future.

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Drone Useage Stats

  • Amongst real estate professionals, 23% of respondents personally use drones, has a colleague who uses drones or hires a contractor to operate drones for their business.  Interestingly, 16% of respondents hope to use drones in the future.
  • Commercial real estate specialists rely more heavily on drones than their residential counterparts. For example, 5% of commercial appraisers personally use drones and this number drops to 3% when asking the question to residential appraisers. Similarly, within property management 6% of commercial managers personally use drones and amongst residential the number decreases to 3%.
  • International real estate specialists use drones the most, with 7% of commercial and residential professionals both personally using drones. Within the United States this number falls significantly with 3% of drone users in the West, South and Northeast and 2% of drone users within the Midwest.
  • Of professionals who have completed over $ 10 million of real estate transactions in 2015, 7% currently use drones, 8% have a colleague within their office that uses drones and 34% hire a contractor.
  • Twenty five percent of individuals who are twenty nine or younger hope to use drones in the future making this age group the most optimistic.

 Drones Infographic


Bottom Line:

Drones are here to stay. They have changed the industry already, and as more buyers expect at least one drone shot, more sellers (and Real Estate Agents) will need to supply them.

Just like with any other real estate photography, it isn’t a magic pill that fixes everything. With the mass production of new technologies, the price becomes much more affordable, and the barrier to entry keeps dropping. How many agents simply whip out their cell phone for property photos?

Now, anyone with a few hundred bucks can own an arguably decent drone, too.

However, the quality suffers. And in this instance, the quality isn’t easily quantified.

“What makes a good photo?” could be an entire dissertation. In short, a compelling narrative told in a clean and precise manner, and that takes skill and practice.

Because I want to be outstanding in real estate, I’m learning photography. Not necessarily so I can shoot my own property photos, but so I can communicate effectively with the professionals who do.

Photography is it’s own trade, with experts and amateurs alike. And drones are just another tool in their toolbox.

Finding a great (but still affordable!) photographer is difficult, but the results are completely worth it.

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